Oh, and they have zero intentions of halting the climb. There is no other crew embracing superstar status in a vein quite like BTS, and the lyrics of “Butter” are a cheeky admission that the seven young men are relishing the view from the top. If you think you know how big they are, think bigger. They’ve crossed borders, figurative and literal, that no other group has managed before them. It’s a very cute song, sort of a confession.”Ī confession of what, exactly, Jimin didn’t clarify, but we’d hazard a guess it’s that the band is admitting what the rest of the world already knows: They’re at the very pinnacle of global pop. “This is a little embarrassing, but it’s something smooth like butter, that really melts into and grabs hold of you. “If you hear the title ‘Butter,’ you know immediately that we tried to prepare a song that’s easy listening, instead of a really heavy or profound message,” band member Jimin told Variety. It’s lighter fare from the talented group, an upbeat and bouncy track that keeps its stars in high registers but thrums with a steady bass beat. With their new single “Butter,” the band’s second song sung entirely in English, the boys make conjuring joy look easy-so long as you’ve got enough drip.Īfter annihilating YouTube records-the single’s music video hit 10 million views in 13 minutes, then became the fastest video ever to reach 50 million views-“Butter” is continuing to devour global charts. If there were ever any doubts that K-pop sensation BTS would be first in line as song-of-the-summer contenders, consider those doubts duly squashed and smoothed over.
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